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Creo Sense

Actionable Data-Driven Insights for Brokerage Business Performance Management

Concept

  • Best-practice analytical solution​

  • Integration of multiple data sources

  • Predefined semantic layer, out-of-the-box dashboards and reports

Business Incentives

  • Increase revenues

  • Decrease expenses

  • Optimize operational processes

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Business Domains

The solution covers multiple business domains to provide a full-scale platform for any corner of the business.

Sales

Get granular visibility into sales performance. Track traffic velocity, sales cycle analysis, rep productivity, and ROI/PV tracking to optimize resource allocation. Analyze client pools, desk efforts, sources conversion ratios, to accurately forecast sales pipelines based on historical performance.

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Retention

Get performance overview and actionable insights of the retention desk as a part of overall business performance management. By monitoring key metrics such as player value, redeposit rate, margin rate, and more, the firm can ensure that the retention desk is effectively contributing to firm performance targets, satisfaction, and revenue growth. Continuous evaluation and improvement of these metrics will help maintain high standards of service and drive long-term success for the firm.

Trading

Inform trading strategy through near-real-time analysis of trading positions, detailed data analysis on trading symbols, and other key metrics. Assess trading details with transaction analysis. Quantify risk across asset classes with sensitivity analysis and exposure tracking.

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Risk

Identify, assess, mitigate, and monitor risks that could adversely impact your operations, financial performance, and reputation. Effective risk management is essential for ensuring the stability and sustainability of the firm in a complex and dynamic financial environment.

Traffic

Unlock traffic analytics to better understand affiliates payout and rank campaigns performance. Get overview of major traffic performance KPIs like ROI, conversion rate, player value, and other measures to systematically improve funnel performance.

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Management

Get an enterprise view into core business KPIs, traffic segmentation, desks performance, operational processes health, trends analysis, forecasts, and more to inform planning and strategy based on data-driven market intelligence. Monitor business health with role-based dashboards for senior leadership.

Communication

Optimize the performance of your calling center by understanding best hours to call, call answer ratios, and GEO performance. You will be able to make your call center more productive and efficient with available data.

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Compliance

Track KPIs and metrics required for Know Your Customer (KYC) and regulatory compliance reporting by configuring audit dashboards, notifications, and controls tailored to changing policies to ensure adherence to internal guidelines.

Payments

Monitor payment service provider performance including approval ratios, clearing errors and failures to identify process bottlenecks. Analyze settlement exposure per counterparty and gain visibility into collateralization rates.

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